DAF Award 2007
Happydesigner:Illustrator and Graphic Designer based in Cornwall UK. I have been featured in a new publication “For a good cause” by Cactus Desserny. Published by Index Books!
The Design Against Fur competition, which has expanded every year since its launchin 2001,is open to design students from the fields offashion, design, fine arts, advertising, marketing, graphic design and multi-media. Hundreds of students from across the UK and Ireland submitted designs, interpreting the theme that animals used in the fur industry are ‘fashion victims’. The brief was to convey a compassionate campaign message, in support of millions of animals killed every year for their pelts, in an innovative, contemporary way. For the first time this year, the competition encouraged students to submit designs across a range of media: for either poster, animation or t-shirt.
The winning entries were unveiled by Dr Nick Palmer MP and Judy Mallaber MP at a reception attended by Members of Parliament, design industry representatives, students and tutors. Amongst the judges were journalist, Liz Jones; Cosmopolitan magazine’s Fashion Director, Shelly Vella; advisor to the Mayor of London and head of Harry Barlow Limited, a company that specialises in issues-based campaign communications, Harry Barlow,; Graduating Creatives Manager of Design & Art Direction (D&AD), Rhiannon James,; and graphic design specialist, Lee Ellis.
“The Design Against Fur competition is an ideal opportunity for students to use their design and communication skills to interpret an issues-based brief and their work shows a very good understanding of the use of fur in the fashion industry,” commented Director of Respect for Animals, Nicki Brooks. “Our thanks go out to the students for submitting their highly effective designs and, of course, to their tutors for their enthusiastic support of this competition.”
Winning designer, Sarah-Leigh Wills, explained: “I decided to enter the competition just to build experience as a designer. I never thought that I would stand a chance of coming first. When I received the email confirming that I was the winner, it was life changing. I have learnt so much in doing this and am extremely thankful for the experience.”
“Design Against Fur provided a challenging and provocative brief for our students this year,” added Sarah-Leigh’s tutor, Bryan Clark, who is Senior Lecturer on BA(Hons) Graphic Design at University College Falmouth. “We were delighted that Sarah-Leigh went on to win, encapsulating the issue with such an iconic and powerful message. Uncovering such a simple and unique vision was great for us to see given the nature of a subject so strewn with clichés. We can only emphasize the importance of this poignant brief to our students and the issues that it raises and promotes.”
The winning piece:
The book can be purchased on Amazon:
The Piece has also been featured at the London Design Festival: