So Easy… The Cavemen Did It; Draw!

There are proven statistics that show that a book with colour illustrations will sell more copies than a similar book with no illustrations. Why is this trend so popular? Simple. Having a story with beautiful drawing helps to inspire creativity, and convey life lessons. Our lives can be tedious, read and see something beautiful, learn something new through a visual representation in the book. Being able to relate to the audience and promote your message in more ways is priceless, not to mention it makes the book more readable.


When It Started

The idea of using pictures to depict a story goes back to the era of the cavemen. All over the walls would be relatively accurate drawings of the world around them. There was significance behind these paintings, from warnings to sickness, victory, to even their history. When an illustrator can take events or a manuscript, and breathe life into the once verbally spoken story; it leads to wondrous discoveries. Stories are best told with pictures as it allows the listener or reader to build off of the picture given, to make a sort of play in their head. Having a picture to guide your mind is what makes picture stories such crowd pleasers. The style became more popular in the 19th century and has since become a staple in the learning process of every child.

Sparking Creativity

No matter the age, people will at times need a little bit of help trying to see the exact moment an author is portraying. Not to mention in children, these visuals are great for introducing very new or abstract ideas. Authors utilise illustrations to bring emphasis to a particular section of the book, normally along the line of the plot. While an author wants to be as descriptive as possible, for the sake of the audience as well as the editing process, these words must be severely limited. Thus, the author will collaborate closely with an illustrator to bring to life the text he or she spent creating. This should not be views as a last resort, but as a utilisation of all resources available.

Conveying Ideas

When there are diagrams, pictures, and overall an excellent representation of text in a visual manner, people tend to gain more from it. People can glean the main details, plot point, as well as potential conflicts, all by the use of one picture! Depending on the audience that is being targeted, having a good illustration can help bring home the lessons parents and teachers have been trying to instill. With children, there are many benefits to showing them picture books. These books show actionable ways for the children to act, thus becoming more like their favourite character.

Bridging the gaps in the audience is a critical point in being able to maintain sales, and get a great review. Being able to have relatable content is what most parents are striving to give their very impressionable children. When providing, or purchasing a book, be sure to look for great illustrations throughout the text. There is no other way to add such a monumental value to literature than by adding pictures.

A few of my previous clients

happydesigner clients

  • “Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams

  • "Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake

  • “When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy

  • "Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book."  – Darron Jon Love
  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • “I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson

  • Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
  • "Thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating."
  • Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards

  • “Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • "I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much"
  • "It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
  • “Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath

  • "I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
    The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright
  • “Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love

  • “Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints