So Easy… The Cavemen Did It; Draw!

There are proven statistics that show that a book with colour illustrations will sell more copies than a similar book with no illustrations. Why is this trend so popular? Simple. Having a story with beautiful drawing helps to inspire creativity, and convey life lessons. Our lives can be tedious, read and see something beautiful, learn something new through a visual representation in the book. Being able to relate to the audience and promote your message in more ways is priceless, not to mention it makes the book more readable.


When It Started

The idea of using pictures to depict a story goes back to the era of the cavemen. All over the walls would be relatively accurate drawings of the world around them. There was significance behind these paintings, from warnings to sickness, victory, to even their history. When an illustrator can take events or a manuscript, and breathe life into the once verbally spoken story; it leads to wondrous discoveries. Stories are best told with pictures as it allows the listener or reader to build off of the picture given, to make a sort of play in their head. Having a picture to guide your mind is what makes picture stories such crowd pleasers. The style became more popular in the 19th century and has since become a staple in the learning process of every child.

Sparking Creativity

No matter the age, people will at times need a little bit of help trying to see the exact moment an author is portraying. Not to mention in children, these visuals are great for introducing very new or abstract ideas. Authors utilise illustrations to bring emphasis to a particular section of the book, normally along the line of the plot. While an author wants to be as descriptive as possible, for the sake of the audience as well as the editing process, these words must be severely limited. Thus, the author will collaborate closely with an illustrator to bring to life the text he or she spent creating. This should not be views as a last resort, but as a utilisation of all resources available.

Conveying Ideas

When there are diagrams, pictures, and overall an excellent representation of text in a visual manner, people tend to gain more from it. People can glean the main details, plot point, as well as potential conflicts, all by the use of one picture! Depending on the audience that is being targeted, having a good illustration can help bring home the lessons parents and teachers have been trying to instill. With children, there are many benefits to showing them picture books. These books show actionable ways for the children to act, thus becoming more like their favourite character.

Bridging the gaps in the audience is a critical point in being able to maintain sales, and get a great review. Being able to have relatable content is what most parents are striving to give their very impressionable children. When providing, or purchasing a book, be sure to look for great illustrations throughout the text. There is no other way to add such a monumental value to literature than by adding pictures.

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'