References: What my customers think!

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So what do my clients have to say about it all?…


“I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story. Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“

– Jodie Jackson


“Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)”

– Jane Collins


“Thank you for all your creative work. It has been a trouble-free pleasure working with you.”

– Michael Bavidge


“Sarah is an immensely talented hard-working illustrator. She has captured the true spirit of my book series and has brought my childhood riding school vision to life with some beautiful images.  I cried tears of joy the day my books arrived.  They are so beautifully designed and illustrated and the colours are just gorgeous.  She has enabled me to realise a dream of seeing my books in print and for that I will be eternally grateful.”

– Jennifer Henwood


“These posters and flyers are perfect” – Manager, Truro Branch

– Pets At Home


“Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results. Go To Sleep! has already received many five-star reviews on Amazon, as well as five stars from Readers’ Favorite, with reviewers saying that it is ‘beautifully illustrated’. Thank you, Sarah!”

– Marion Adams


“Thank you, Sarah, for the amazing work you did on the illustrations for my book.  Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work.  Thank you so much”

– Stuart Neath


“Sarah is awesome! I am so happy that she is the person to have helped me bring Magic Nana to life. It has been an absolute joy to work with her on this book and I am very much looking forward to working with her on many more! Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it with this book and I am delighted with the finished result. I wholeheartedly recommend her and look forward to continuing to work together.” 

– Gareth Edwards


“Thank you so much for all your hard work. I really can’t say how grateful I am. You completely brought the book to life in just the way I wanted.”

– Elizabeth Rickard


“Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help. Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book. She quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process, we changed things and sometimes changed them again but I never felt that I couldn’t ask for anything, nothing seemed to be a burden for her.”

– Darron Jon Love


Wow, this is amazing, has turned out brilliant. I never thought it would look this good when first started the project. Thank you for all your work on this, I’m really glad you enjoyed working on it.

– Mick Reynolds


“Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.”

– Discovery Leisure


This is fabulous! Absolutely perfect – kids will love it! THANK YOU, Sarah! Much appreciated.

– Anne Ayre (Clickety Books)


“Thank you so much, Sarah! What a fantastic set of illustrations for the first in our series of children’s books. You’ve been professional and creative throughout; what more can one ask? We are delighted with your original ideas and inspired design work; we can’t wait to work with you on the second book!”

– Jane Archer-Wilms & Marlies Veenhof


“WOW! Love it! I’m so happy with what you’ve produced- and with so little input from me (a good thing I think!). FANTASTIC!!! THANK YOU :)”

– Darren Pascoe


“When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.  Her creativity tempered by the fact that she listens to your brief works perfectly for us and our brand wouldn’t be the same without her ongoing input. Just fab xx”

– Dainty Dizzy


Sarah is quality.  Not just her design but she is a pleasure to work with.  If you are reading this and wondering if you should or shouldn’t trust her with your design project, trust me you can.”

– Crunchers Accountants


“Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.”

– Andrew Jeffery


“Sarah is professional, friendly and very knowledgeable, we had a Skype conference call with her and rambled about what we wanted not really knowing and she delivered 100% with a new logo that was spot on! We can’t recommend her enough!”

View the new ‘Get Active’ logo on their website.

– Get Active


“Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed, then creates something wonderful from this aspect. She is also punctual, professional, honest and personable.” Sarah, aka the Happy Designer, is a gem.  She is a gifted illustrator, a fabulous designer and all-round whirlwind of creative delights. I have worked closely with Sarah on a number of projects over the last couple of years. Most recently, she orchestrated and implemented a huge personal project from its birth.  She created a stunning brand ID, designed a spectacular website and then imagined, designed and illustrated the first 5 children’s books for my publishing house. Not bad eh! She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.

– Craig Green


“I was so nervous ringing you as i’ve never done anything like this before, but you were so friendly and put me completely at ease.”

– Donna Purvis


“Just a quick email to thank you very much for the brilliant logos you have created for our Lingo Angel brand. The logos are absolutely fantastic, they are spot on brief and are even better than we imagined! You delivered them on time, for the price we agreed and have been accessible and friendly throughout the whole process. I could not of asked for anything more! You’re an angel!”

– Step Up To Languages


“Sarah was great to work with, she understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her.”

– Fancy Prints


“If you’re wondering whether or not to use the happydesigner, I hope my recommendation will persuade you! I cannot fault Sarah for her professionalism, enthusiasm and talent. I now feel really proud of showcasing my work and it’s added the credibility I needed when starting my own company.”

– The Flying DoDo


“Received with a big thanks, Basically I love them all”

– Giggling Baby Products


“Yes!!!! Wow…Love it!!! ..thanks so much honey, I absolutely love him!! xx”

– Cornish Firewood


“Hi Sarah, The band loves the artwork!!!! Superstar!! thanks a million.”

-Davys Grip (Music Band)


“I really like what you’ve produced again” – Gift Horse and Capture Cornwall

– Gift Horse


“Loving the logo! It’s getting a great reception so far! Thanks, Sarah, I really appreciate everything you have done with this project.”

– Premier Paws


“It has been an exciting experience to work with Sarah Wills on my very first Branding campaign to support my music and my debut album, Night Flight to London.  Sarah has given me her best work, with an attitude that makes me look forward to each and every interaction. Her work on my artists website, business cards, promotional materials, merchandise, and album design has brought nothing but compliments. Distance has not been a barrier, as a New York City-based artist. I feel like she is right there with me with each and every design project. I look forward to a long and rewarding relationship as we evolved my brand in the marketplace.”

– Jennie Walker


“Thanks for this Sarah – I think you have done a great design. Thank you so much.”

– Jo at Treworgey


“It all looks wonderful – I am so happy for the speedy and friendly service. Thank you so much!.”

– Debbie Rogers


“Sarah delivers great value for money. A truly creative individual who is able to grasp concepts quickly and is a pleasure to work with”

– Southwest ICT


“I’ve worked with Sarah on a number of design projects, because I know she can bring a lot of creativity to the table. Sarah is a very gifted designer and illustrator and an absolute pleasure to work with. She’s bubbly and energetic and that comes across in her designs and illustrations.
Importantly, she’s not “up here own backside” like a lot of designers are .. it won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough.”

– Richard Quick


“Sarah is always excited and vocal about the projects she works on. She is great at communicating with clients and is comfortable working in a variety of styles.”

– Jon Linklater Johnson


“Just want to thank you for your help in updating our web page.  Your innovative ideas have brought a whole new and exciting concept to our site.  The colours and graphics used link so well with our project and the layout is so easy to follow.  Your ideas on how to update and include new features are turning out to be really helpful, especially FaceBook and Twitter, as it has opened the project out to a whole new group of people.”

– People and Gardens

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green