References: What my customers think!

children's book designer

So what do our clients have to say about it all?…

“From the moment I first reached out to Barry and Sarah I felt like I was in safe hands.  What could easily have been a daunting and overwhelming process was broken down into small bite-size chunks that were easy to follow thanks to Barry and Sarah’s guidance, patience and friendliness.
Of course the real magic happens when the illustrations start to form and the book begins to come to life.  Sarah listened to my own ideas of what the characters and illustrations should look like whilst of also bringing her own fresh ideas based on her years of experience.  I’m delighted with the outcome.
Ronnie Hood is my first book, and I’ve already signed up with Happy Designer to work on my second one.  
Thank you Barry and Sarah.” 

– Henry Sowter

“We are at the beginning of our marketing of Great Big Breath, and I am super happy to share with you and Sarah that the book is ranked as #1 in the new releases on Amazon as of today. This is a great way to start and I am thankful for Sarah’s brilliance as an illustrator and designer and for your amazing ability to make all things happen!

– Dan Long


– Susanna Jennicrai

“I love the colour palette that Sarah has chosen, very earthy and natural. The expressions on the characters’ faces are wonderful. I also love the fact that she has been able to insert a yellow place name sign, eyebright flowers, red toadstools to name just a few. Brilliant! Those touches mean a lot to me.”

– Jane Dennis

“Thanks for your help with this project. The pictures really bring the story alive. Everyone I have shown it to for proofreading etc has really enjoyed it, including my 9 year old neighbours daughter who asked to read it after her dad read it to her. I love the reindeer faces and expressions, the unicorn who seems to shine, the haggis are so funny and the coos were spot on, but it is all brilliant. When I saw your work on the internet as I was searching for an illustrator I just thought you would get it right and you did.”

– Sam Steele

“I feel proud to have dedicated my book to my wonderful Dad/Grandpa, and once again, thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating.”

– Claire Gardner

“I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much”

– Karen Henton

“I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story. Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“

– Jodie Jackson

Sarah has been an integral part of our team in developing our launch book ‘The Name That Blew Away’. During the design and development of the book and website, Sarah proved to be a wealth of knowledge on what works for children with a unique capability of being able to gauge the content of the artworks and story from a child’s perspective. During the many meetings we had, over the development of the book, a team approach fell quickly into place with Sarah contributing to all aspects of the process. We found her to be very quick to respond to the artworks required for the Web pages, company logo, Avatar development, book layout and supporting artworks. New ideas for future projects were also a key part of these meetings with Sarah’s bright and bubbly nature clearly showing through with fantastic ideas. Sarah is a very competent enthusiastic children’s artist and graphic designer who brings a wealth of knowledge, talent and excitement to children’s book development. We hope to be working with Sarah for many years to come developing unique books for all children.

– Derek & Teresa Bellamy
The Elephants Trunk Limited ‘Personalised Children’s books for all children’.

“Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)”

– Jane Collins

“Thank you for all your creative work. It has been a trouble-free pleasure working with you.”

– Michael Bavidge

Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!

 – Rachel Lake

“I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined. The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off. Anyone out there looking for a very talented illustrator?…. Sarah’s your lady!”

– Paul Micklewright

Sarah is amazing – very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly

– Fernando Caldeira-Saraiva

“Sarah is an immensely talented hard-working illustrator. She has captured the true spirit of my book series and has brought my childhood riding school vision to life with some beautiful images.  I cried tears of joy the day my books arrived.  They are so beautifully designed and illustrated and the colours are just gorgeous.  She has enabled me to realise a dream of seeing my books in print and for that I will be eternally grateful.”

– Jennifer Henwood

“These posters and flyers are perfect” – Manager, Truro Branch

– Pets At Home

“Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results. Go To Sleep! has already received many five-star reviews on Amazon, as well as five stars from Readers’ Favorite, with reviewers saying that it is ‘beautifully illustrated’. Thank you, Sarah!”

– Marion Adams

“Thank you, Sarah, for the amazing work you did on the illustrations for my book.  Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work.  Thank you so much”

– Stuart Neath

“Sarah is awesome! I am so happy that she is the person to have helped me bring Magic Nana to life. It has been an absolute joy to work with her on this book and I am very much looking forward to working with her on many more! Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it with this book and I am delighted with the finished result. I wholeheartedly recommend her and look forward to continuing to work together.” 

– Gareth Edwards

“Thank you so much for all your hard work. I really can’t say how grateful I am. You completely brought the book to life in just the way I wanted.”

– Elizabeth Rickard

“Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help. Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book. She quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process, we changed things and sometimes changed them again but I never felt that I couldn’t ask for anything, nothing seemed to be a burden for her.”

– Darron Jon Love

Wow, this is amazing, has turned out brilliant. I never thought it would look this good when first started the project. Thank you for all your work on this, I’m really glad you enjoyed working on it.

– Mick Reynolds

“Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.”

– Discovery Leisure

This is fabulous! Absolutely perfect – kids will love it! THANK YOU, Sarah! Much appreciated.

– Anne Ayre (Clickety Books)

“Thank you so much, Sarah! What a fantastic set of illustrations for the first in our series of children’s books. You’ve been professional and creative throughout; what more can one ask? We are delighted with your original ideas and inspired design work; we can’t wait to work with you on the second book!”

– Jane Archer-Wilms & Marlies Veenhof

“WOW! Love it! I’m so happy with what you’ve produced- and with so little input from me (a good thing I think!). FANTASTIC!!! THANK YOU :)”

– Darren Pascoe

“When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.  Her creativity tempered by the fact that she listens to your brief works perfectly for us. Just fab xx”

– Dainty Dizzy

Sarah is quality.  Not just her design but she is a pleasure to work with.  If you are reading this and wondering if you should or shouldn’t trust her with your design project, trust me you can.”

– Crunchers Accountants

“Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.”

– Andrew Jeffery

“Sarah is professional, friendly and very knowledgeable, we had a Skype conference call with her and rambled about what we wanted not really knowing and she delivered 100% with a new logo that was spot on! We can’t recommend her enough!”

– Get Active

“Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed, then creates something wonderful from this aspect. She is also punctual, professional, honest and personable.” Sarah, aka the Happy Designer, is a gem.  She is a gifted illustrator, a fabulous designer and all-round whirlwind of creative delights. I have worked closely with Sarah on a number of projects over the last couple of years. Most recently, she orchestrated and implemented a huge personal project from its birth.  She created a stunning brand ID, designed a spectacular website and then imagined, designed and illustrated the first 5 children’s books for my publishing house. Not bad eh! She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.

– Craig Green

“I was so nervous ringing you as i’ve never done anything like this before, but you were so friendly and put me completely at ease.”

– Donna Purvis

“Just a quick email to thank you very much for the brilliant logos you have created for our Lingo Angel brand. The logos are absolutely fantastic, they are spot on brief and are even better than we imagined! You delivered them on time, for the price we agreed and have been accessible and friendly throughout the whole process. I could not of asked for anything more! You’re an angel!”

– Step Up To Languages

“Sarah was great to work with, she understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her.”

– Fancy Prints

“If you’re wondering whether or not to use the happydesigner, I hope my recommendation will persuade you! I cannot fault Sarah for her professionalism, enthusiasm and talent. I now feel really proud of showcasing my work and it’s added the credibility I needed when starting my own company.”

– The Flying DoDo

“Received with a big thanks, Basically I love them all”

– Giggling Baby Products

“Yes!!!! Wow…Love it!!! ..thanks so much honey, I absolutely love him!! xx”

– Cornish Firewood

“Hi Sarah, The band loves the artwork!!!! Superstar!! thanks a million.”

-Davys Grip (Music Band)

“I really like what you’ve produced again” – Gift Horse and Capture Cornwall

– Gift Horse

“Loving the logo! It’s getting a great reception so far! Thanks, Sarah, I really appreciate everything you have done with this project.”

– Premier Paws

“It has been an exciting experience to work with Sarah Wills on my very first Branding campaign to support my music and my debut album, Night Flight to London.  Sarah has given me her best work, with an attitude that makes me look forward to each and every interaction. Her work on my artists website, business cards, promotional materials, merchandise, and album design has brought nothing but compliments. Distance has not been a barrier, as a New York City-based artist. I feel like she is right there with me with each and every design project. I look forward to a long and rewarding relationship as we evolved my brand in the marketplace.”

– Jennie Walker

“Thanks for this Sarah – I think you have done a great design. Thank you so much.”

– Jo at Treworgey

“It all looks wonderful – I am so happy for the speedy and friendly service. Thank you so much!.”

– Debbie Rogers

“Sarah delivers great value for money. A truly creative individual who is able to grasp concepts quickly and is a pleasure to work with”

– Southwest ICT

“I’ve worked with Sarah on a number of design projects, because I know she can bring a lot of creativity to the table. Sarah is a very gifted designer and illustrator and an absolute pleasure to work with. She’s bubbly and energetic and that comes across in her designs and illustrations.
Importantly, she’s not “up here own backside” like a lot of designers are .. it won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough.”

– Richard Quick

“Sarah is always excited and vocal about the projects she works on. She is great at communicating with clients and is comfortable working in a variety of styles.”

– Jon Linklater Johnson

“Just want to thank you for your help in updating our web page.  Your innovative ideas have brought a whole new and exciting concept to our site.  The colours and graphics used link so well with our project and the layout is so easy to follow.  Your ideas on how to update and include new features are turning out to be really helpful, especially FaceBook and Twitter, as it has opened the project out to a whole new group of people.”

– People and Gardens

Some of our previous clients

happydesigner clients