“Hi. I’m Sarah”

Affectionately known as the ‘quirky little designer’, Sarah has two decades of professional experience in illustration and design working with hundreds of clients worldwide! Creating wonderful illustrations is her passion, her love and something she was simply born to do!

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Children’s Books

We’re best known for our work on Children’s Books. We can offer you the complete package from start to finish, and because we’re big kids at heart, this allows us to create the books that children love!…

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Book Design

Do you have your story and illustrations ready, but don’t know where to go to have them turned into a book? Here at Happydesigner, we have decades of experience designing professional children’s books, and we can help YOU!

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Picture Books…

We have been creating children’s picture books for the last 2 decades. In that time, we have developed a wide range of distinct and varied styles, which allows us to create all sorts of quirky, wacky and visually engaging children’s books!…

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Illustration is not just one of our services; it’s Sarah’s favourite hobby too! She has been drawing ever since she can remember, and now has 2 decades of professional experience as an illustrator…

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Logo design…

The first impression of you to your potential customers is very important to us, which is why we specialise in creating logos that are not only professional & unique, but that stand the test of time!…

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Our Blog…

Keep up-to-date with our latest projects, view the new books/illustrations/logos etc we have been working on, as well as see all our latest Happydesigner random ramblings…

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Welcome to Happydesigner


Hello there, and thanks for dropping by! We are an animal crazy, music loving, slightly quirky and very different Design & Illustration studio. Having been operating for two decades on a professional level, working with hundreds of clients far and wide, we can certainly offer you an in-depth as well as a very enjoyable and rewarding experience when you commission us to work with you on your project! As branding specialists, and Children’s creative illustrators, we have worked with numerous agencies and publishers, developing the knowledge and expertise to be able to create for you the unique and professional designs you are searching for!

So, who are we?

Sarah founded Happydesigner almost two decades ago after discovering that it was difficult for many writers and authors to have professionally designed, uniquely illustrated books made from their work at affordable prices. During this time, we are proud to have produced over  700 beautifully illustrated books for hundreds of clients worldwide, and this still remains at the core of our business today. We have developed our own book creation process, allowing us to offer a high-quality, friendly, affordable service that is second to none. We will guide and help you through every step of the way and try to make the whole process as much fun and enjoyable as possible!

Children’s Picture Books

The Book Creation package we offer is very comprehensive, and with the processes we have spent years developing, we truly believe we provide something unique. All we need is the manuscript for your story, and we will create the whole book for you, from designing the initial draft layout, character design, and all illustrations, to the final print files ready for the printer to print! We provide the complete service, and you will also benefit from having your book traditionally illustrated by one of the leading traditional children’s book illustrators in the UK today!

We are excited to announce that every book creation package now comes with genuine assistance to help you self-publish your book, adding significant value for no extra cost! This includes help with how you obtain your ISBNs, email support throughout your book creation and publishing journey, video chats explaining the various processes, and advice regarding printing and distribution. We will also provide you with copies of our very own self-publishing and marketing guides, making your publishing experience even less daunting!

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Children’s Illustration

childrens book illustrator uk

Although we offer a complete character design service, and many of our clients give us virtually free reign to do so, a number of authors approach us with an idea already formed in their heads of what their book will look like, and a few even have detailed characters or a particular style in mind when they write. Here at Happydesigner, we are very happy to work with you in whichever way suits you best, and we have an awesome range of illustration styles for you to choose from. We all have different tastes, after all!!

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Creative Brand Specialist

We have also been designing bespoke and affordable Logos for around two decades, and we can advise and offer a lot more than just artwork. Sarah loves getting her teeth into new projects, offering all of our clients a wide range of ideas and suggestions throughout the design process, as well as utilising her immense illustration skills to create imaginative and unique logo designs that really are eye-catching! 

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Children’s Book Consultant

childrens book illustrator

Do you have a children’s book/series idea and need help and advice?

Do you want to bash out your ideas with someone that can help you expand on them further? 

Why not book an opportunity to work with Sarah, who has 2 decades of experience in the children’s book/branding sector. To help bring your ideas to life!

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We’re Proud Members of…

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We support…

happydesigner ethos

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Some of our previous clients

happydesigner clients