A glimpse into the creative chaos!

illustrator studio

“I have always been the sort of person to not over-think what I am drawing; that’s the best way to get it wrong! I tend to be expressive and quirky, and I like my illustrations to have something unique about them. However, every single drawing or painting needs a certain amount of preparation and planning, so here’s what happens!” Sarah

Sarah’s Method of Drawing

“I like to scribble ideas down, often on a piece of scrap paper, or these days, usually on my tablet! It’s all part of the crucial process of developing an image. Sketching out the ideas kick-starts the whole process. Once these ideas are formed, I use the powerful technology I have at my disposal to build up the images, layer by layer, eventually making the most simple illustration complex and detailed. In the early days of Happydesigner, and before the arrival of the powerful computers and bespoke software available today, the sketches were made on numerous pieces of paper. These illustrations were then gradually built up using the ‘Lightbox’ process, with the final image being scanned into a computer, ready for placing into the book template.”

Lightbox

“This is also a good method when drawing people, with their different angles and minute stages of movement. This is where knowing the character is crucial! It is so important for me to have a clear profile of the characters I’m creating, whether it’s in my head or on paper. I need to know how the characters stand, what sort of expressions they have and how they fit on the page. It’s crucial also to consider how the characters will visually interact with other characters in the illustrations.”

What Do I Need to Know About Your Picture Book Idea?

  • What are the personalities of each character?
  • What does each character look like?
  • What is the theme/style/mood of the picture book?
  • What is going to go on which page?
  • How is the book’s layout going to enhance the flow of the story?
  • How do the characters move around in the book?

paperball-wt

“When faced with this kind of planning I tend to not think too hard about the logistics. I like to work with my gut instinct; I find that working this way is a great thing, trusting yourself to know what looks and feels right. For me, being a little spontaneous is a good way to work.”

You Need to Be Self-Critical

“Yep, I know, sometimes it’s hard when you have spent three months (or more) on a book, and then have to objectively critique it. Trying to improve work you feel you’ve already analysed, ripped up, started again, re-analysed, ripped up and re-started again, can be really hard work, and tough on you. However, to ensure 100% satisfaction with the completed book, it’s a really, really important part of the process. It also contributes to a happier working atmosphere, as we need to be able to communicate effectively throughout this whole process to create the right outcome for everyone.”

character-rabbits

Your Characters

“When I am given a brief, I like to sleep on it and read it over and over until I find myself seeing the pictures forming as I am reading. The first, and most important thing of all, is characterisation. If the character is not 100% at the start of a picture book it can throw the whole project out. This is why it’s so important that the characters have a clearly defined bio when you approach me. On that note…”

Approaching & Commissioning Happydesigner

Creating a storybook is a very exciting adventure, especially if it’s your first time. It can also be quite daunting, but please don’t worry, we can help you at every step of the way!

Many authors come to us with stories that mean so much to them, and we completely appreciate this. Whether the story has a personal connection or it’s an adventure book written on the back of a dream they had, to us, every story is important. It’s fairly straightforward for us to just draw anything and hand it over, but we much prefer to work with our customers to make sure they are part of the development process and adventure too. So, if your story is about a family member and the characters need to reflect this, just send us a photo or two and we can make that happen. If you have ideas for your book or about your characters, please let us know as we are always happy to work with you to help bring those ideas to life.

And that’s it! For all enquiries check out the services page on our website, or get in touch with us:

A few of my previous clients

happydesigner clients

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • “Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure

  • "I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much"
  • “Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins

  • "Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love

  • "Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
  • "I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
    The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright
  • “When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy

  • "It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
  • “I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake

  • “Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams

  • Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
  • Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards

  • "Thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating."
  • "Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book."  – Darron Jon Love
  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • “Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath

  • “Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo