A glimpse into the creative chaos!

childrens book illustrator uk

“I have always been the sort of person to not over-think what I am drawing; that’s the best way to get it wrong! I tend to be expressive and quirky, and I like my illustrations to have something unique about them. However, every single drawing or painting needs a certain amount of preparation and planning, so here’s what happens!” Sarah

Sarah’s Method of Drawing

“I like to scribble ideas down, often on a piece of scrap paper, or these days, usually on my tablet! It’s all part of the crucial process of developing an image. Sketching out the ideas kick-starts the whole process. Once these ideas are formed, I use the powerful technology I have at my disposal to build up the images, layer by layer, eventually making the most simple illustration complex and detailed. In the early days of Happydesigner, and before the arrival of the powerful computers and bespoke software available today, the sketches were made on numerous pieces of paper. These illustrations were then gradually built up using the ‘Lightbox’ process, with the final image being scanned into a computer, ready for placing into the book template.”


“This is also a good method when drawing people, with their different angles and minute stages of movement. This is where knowing the character is crucial! It is so important for me to have a clear profile of the characters I’m creating, whether it’s in my head or on paper. I need to know how the characters stand, what sort of expressions they have and how they fit on the page. It’s crucial also to consider how the characters will visually interact with other characters in the illustrations.”

childrens book illustrator uk

What Do I Need to Know About Your Picture Book Idea?

  • What are the personalities of each character?
  • What does each character look like?
  • What is the theme/style/mood of the picture book?
  • What is going to go on which page?
  • How is the book’s layout going to enhance the flow of the story?
  • How do the characters move around in the book?


“When faced with this kind of planning I tend to not think too hard about the logistics. I like to work with my gut instinct; I find that working this way is a great thing, trusting yourself to know what looks and feels right. For me, being a little spontaneous is a good way to work.”

make a childrens book

You Need to Be Self-Critical

“Yep, I know, sometimes it’s hard when you have spent three months (or more) on a book, and then have to objectively critique it. Trying to improve work you feel you’ve already analysed, ripped up, started again, re-analysed, ripped up and re-started again, can be really hard work, and tough on you. However, to ensure 100% satisfaction with the completed book, it’s a really, really important part of the process. It also contributes to a happier working atmosphere, as we need to be able to communicate effectively throughout this whole process to create the right outcome for everyone.”


Your Characters

“When I am given a brief, I like to sleep on it and read it over and over until I find myself seeing the pictures forming as I am reading. The first, and most important thing of all, is characterisation. If the character is not 100% at the start of a picture book it can throw the whole project out. This is why it’s so important that the characters have a clearly defined bio when you approach me. On that note…”

Approaching & Commissioning Happydesigner

Creating a storybook is a very exciting adventure, especially if it’s your first time. It can also be quite daunting, but please don’t worry, we can help you at every step of the way!

Many authors come to us with stories that mean so much to them, and we completely appreciate this. Whether the story has a personal connection or it’s an adventure book written on the back of a dream they had, to us, every story is important. It’s fairly straightforward for us to just draw anything and hand it over, but we much prefer to work with our customers to make sure they are part of the development process and adventure too. So, if your story is about a family member and the characters need to reflect this, just send us a photo or two and we can make that happen. If you have ideas for your book or about your characters, please let us know as we are always happy to work with you to help bring those ideas to life.

And that’s it! For all enquiries check out the services page on our website, or get in touch with us:

Some of our previous clients

happydesigner clients