Our Ethical Values

childrens illustrator

Responsible. Recyclable. Supportive.

Our core business ethic has always been to ensure our clients’ needs and expectations, are fulfilled to the highest possible standard, along with many smiles along the way. However, we also have values that we believe to be equally important, and which we have been working towards quietly in the background. We would like to let you know a little more about them here…

children's book illustrator

In the early days of Happydesigner, all of the illustrations were designed and created using paper, pencils, pens, ink, paints and other such consumables. As the business grew, so did the need for more and more of these items, and amongst many other things, thousands of sheets of paper were disposed of during this time. Because they contained sensitive information, such as development sketches, unused final illustrations, names, addresses, draft stories etc, we had to shred all of these sheets. Regrettably, local restrictions surrounding shredded paper prohibited us from recycling this paper, and it all ended up in a landfill. Along with this, the inks and paints needed to create the illustrations were not always available in eco-friendly forms, and we were always conscious of the impact this was potentially having on the environment. Thankfully, over recent years there have been significant advances in technology within the art and design industry, brought about by the increasing processing power of the available computers. We have always embraced the available technology as much as we could reasonably afford, and with the advent of increasingly realistic electronic substitutes for the traditional ‘ink, paint and paper’ method of doing things, we decided that this was the way to go. Subsequently, we have invested many thousands of pounds in upgrading the technology and computers we use, thus reducing our reliance on paper & ink to what is now, almost zero. State-of-the-art hardware coupled with the very latest in software innovation, are now used exclusively to create all of the artwork, designs and books produced by Happydesigner.

childrens book illustrator

Although we offer various design and illustrative services, our business is primarily involved with the production of books. Whilst it is super to be able to read books on your mobile device, tablet or computer, nothing quite replaces the experience of holding a real book in your hand, flicking through the pages and enjoying seeing all of those beautiful illustrations in their full glory! We are, however, very conscious of the impact that this has on the environment, especially concerning paper production and the trees used in this process. We were exceptionally pleased, therefore, when we learnt that our preferred printing partner had introduced a recycled paper option, and we now encourage all of our clients to consider using this wherever possible.

Did you also know, that when you work with Happydesigner, you are supporting worldwide climate projects and dedicated reforestation projects in the UK with Ecologi. Here at Happydesigner, we are committed to being a low carbon business, and Ecologi allows us to track and offset our carbon emissions, enabling us to be a Climate Positive Workforce and achieve our sustainability goals. You can visit our Ecologi profile & track our low carbon business progress: ecologi.com/happydesigner 🌱

Still aware of the need for further ways to help us become carbon-neutral, and to further help the environment as a whole, we looked to find other ways we could be more pro-active. In doing this we have supported the National Trust and planted a number of trees with them. This is our little way to help towards sustaining the tree population in the UK, which is something very close to our hearts.

National Trust, Happydesigner

We attach great importance to supporting charity’s, and actively make a point of producing one project each year for a charitable cause. On top of this, each year we will now choose a charity close to our hearts to support, and as well as donating to them, we will also promote the good work that they do throughout the year.

As Happydesigner, we have worked on numerous projects that have been specifically angled towards helping children in various ways. These projects have been particularly rewarding, knowing that we have contributed in some small way, to the wellbeing of these children, something which is close to Sarah’s heart.

As a general comment to finish with, although we absolutely enjoy what we do here at Happydesigner, the hours can be long, and it can become extremely intense at times. So, in order to preserve our sanity, and be able to maintain the high calibre of work we proudly produce, we take regular daily walks around the beautiful countryside where we live, and endeavour to start and finish every day with a smile!

A few of my previous clients

happydesigner clients

  • “Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • “Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake

  • “When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
  • “I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson

  • “Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure

  • "Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book."  – Darron Jon Love
  • "Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love

  • "Thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating."
  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards

  • Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much"
  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • “Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams

  • "I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
    The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright
  • “Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo