Our Ethical Values

childrens illustrator

Responsible. Recyclable. Supportive.

Our core business ethic has always been to ensure our clients’ needs and expectations, are fulfilled to the highest possible standard, along with many smiles along the way. However, we also have values that we believe to be equally important, and which we have been working towards quietly in the background. We would like to let you know a little more about them here…

children's book illustrator

In the early days of Happydesigner, all of the illustrations were designed and created using paper, pencils, pens, ink, paints and other such consumables. As the business grew, so did the need for more and more of these items, and amongst many other things, thousands of sheets of paper were disposed of during this time. Because they contained sensitive information, such as development sketches, unused final illustrations, names, addresses, draft stories etc, we had to shred all of these sheets. Regrettably, local restrictions surrounding shredded paper prohibited us from recycling this paper, and it all ended up in a landfill. Along with this, the inks and paints needed to create the illustrations were not always available in eco-friendly forms, and we were always conscious of the impact this was potentially having on the environment. Thankfully, over recent years there have been significant advances in technology within the art and design industry, brought about by the increasing processing power of the available computers. We have always embraced the available technology as much as we could reasonably afford, and with the advent of increasingly realistic electronic substitutes for the traditional ‘ink, paint and paper’ method of doing things, we decided that this was the way to go. Subsequently, we have invested many thousands of pounds in upgrading the technology and computers we use, thus reducing our reliance on paper & ink to what is now, almost zero. State-of-the-art hardware coupled with the very latest in software innovation, are now used exclusively to create all of the artwork, designs and books produced by Happydesigner.

childrens book illustrator

Although we offer various design and illustrative services, our business is primarily involved with the production of books. Whilst it is super to be able to read books on your mobile device, tablet or computer, nothing quite replaces the experience of holding a real book in your hand, flicking through the pages and enjoying seeing all of those beautiful illustrations in their full glory! We are, however, very conscious of the impact that this has on the environment, especially concerning paper production and the trees used in this process. We were exceptionally pleased, therefore, when we learnt that our preferred printing partner had introduced a recycled paper option, and we now encourage all of our clients to consider using this wherever possible.

National Trust, Happydesigner

Still aware of the need for further ways to help us become carbon-neutral, and to further help the environment as a whole, we looked to find other ways we could be more pro-active. We are excited to announce that we now support the National Trust and plant a tree for every book project we complete! This is our little way to help towards sustaining the tree population in the UK, which is something very close to our hearts.

AND… Did you also know, that when you work with Happydesigner, you are supporting worldwide climate projects and dedicated reforestation projects in the UK with Ecologi. Here at Happydesigner, we are committed to being a low carbon business, and Ecologi allows us to track and offset our carbon emissions, enabling us to be a Climate Positive Workforce and achieve our sustainability goals. You can visit our Ecologi profile & track our low carbon business progress: ecologi.com/happydesigner 🌱

We attach great importance to supporting charity’s, and actively make a point of producing one project each year for a charitable cause. On top of this, each year we will now choose a charity close to our hearts to support, and as well as donating to them, we will also promote the good work that they do throughout the year.

As Happydesigner, we have worked on numerous projects that have been specifically angled towards helping children in various ways. These projects have been particularly rewarding, knowing that we have contributed in some small way, to the wellbeing of these children, something which is close to Sarah’s heart.

As a general comment to finish with, although we absolutely enjoy what we do here at Happydesigner, the hours can be long, and it can become extremely intense at times. So, in order to preserve our sanity, and be able to maintain the high calibre of work we proudly produce, we take regular daily walks around the beautiful countryside where we live, and endeavour to start and finish every day with a smile!

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home