Character Design: from ants to giants!

Are you in need of a good affordable Character design?

Character Design and Illustration is what I’m all about! We are based in the UK, and when I’m not having fun with our Studio Cat, Erik, I love nothing more than creating random, unique and sometimes crazy cartoon characters for all types of businesses.

A custom character or a company mascot is a great way of presenting you or your business. Whether as a fun and cheeky representation, or a more corporate approach, it’s essential that it is a perfect fit for your needs and your business. For many people, it’s far easier to remember the face of a character than it is a graphic logo!

Why you need a cartoon character?

Perhaps you’re a Plummer called Pete, a Bee-Keeper named Beryl, or maybe a Mouse-Catcher called Morris, and you would like a cartoon character creating uniquely for you; then you have come to the right place! As a professional character designer with over 15 years of experience, I will work closely with you, define exactly what it is you are looking for, and ultimately bring your dream character to life!

Character services:

Character/mascot illustration
Concept and character advice
A whole series of characters in a set style
Comic strip art
Children’s book characters
Animal cartoon character designs
Fictional character mockups
Caricatures

Various Styles available:

Publications include:

Be sure to check out my References page to see what my clients have had to say about the cartoon character designs I have created for them. If you have a character that you need to bring to life, get in touch today and I can set my magic crayons to work!

Some of my recent projects

childrens book illustration

illustrator-children books

illustrator uk

A few of my previous clients

happydesigner clients

"Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love
“I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson
"WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'
"I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo
"I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright
“I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis
“Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love
“Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins
“Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams
“Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active
"She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books
"Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book." – Darron Jon Love
Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards
“Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath
"These posters and flyers are perfect”
- Julia G, Manager at the Truro branch of Pets at Home
"Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
"It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
"Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake
“When we first contacted Sarah, Dainty Dizzy was a concept; an idea to be shaped into a brand. Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy
"The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!”- Paolo Pini, Step Up To Languages
Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
“Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" - Craig Green
"Sarah understood what I was looking for and produced a fantastic logo for me. She is very approachable and friendly – I wouldn’t hesitate to recommend her” - Katie Jarvis, Fancy Prints
“Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure