Happydesigner Team

Every creative professional needs a good team behind them.

Happydesigner has grown and evolved significantly since its inception in 2007. It all began very simply with Sarah working from her bedroom with a laptop, and now we have a fully equipped, state-of-the-art design and illustration studio, utilising the very latest in technology and software. Sarah used to manage EVERYTHING herself, but this ultimately meant that she was working seven days a week, spending more time dealing with emails than drawing, and having little or no time for herself. So, in order to avoid a complete burnout, she made the decision to create a small team of people to help Happydesigner develop into the friendly, professional and approachable business it is today.

So here are the people you will meet along the way:


Illustrator, Designer & Company Director

I’m a happy, positive and well-driven person. I love music, and like a pot of yoghurt raisins on the go. I have now been in business for over 15 years, and Happydesigner is like my child. Work isn’t a chore for me; it’s my passion. When I’m not illustrating (which I find hard NOT to do), you can find me sat in my armchair needle felting crazy little characters. Or I might be out enjoying the views on a nice walk. Then again, you may even find me on a stage somewhere, playing drums and keyboards, as well as singing! If you wish, you can find out more about me here.


Studio Manager & Gourmet Tea-Maker

I have known Barry for several years, and when I decided that it was time to employ a studio manager, he was undoubtedly my first choice (well, that’s what he told me to write!). He has worked for various major UK companies such as North Sea Ferries & Swift Caravans, in both customer care & managerial positions. Because of this, he has a wealth of experience to call on. He also ran his own, very successful business for 12 years and has the patience and understanding necessary to keep a tight control of my studio admin. Every day, you can find him beavering away in front of the computer screen, answering emails, formulating quotations, and organising my diary. However, one of his best attributes is his ability to brew some of the finest cups of tea you could ever imagine!  He has a good knowledge of the English language and has, in the past, carried out some proofreading for me. In his spare time (when he manages to find some!) he is a bass player, vocalist, songwriter, recording engineer, and operates his very own micro-recording studio.


Studio Fur Baby / cuddle buddy

I have wanted a cat for years now… Well, he arrived in March 2020, and the studio wouldn’t be the same without him. His eye for detail is mind-blowing and he’s also a great listener. Occasionally he may decide that some sections of the studio need ‘rearranging’, or he may wish to move his office to a different location in the room, but that’s fine! In fact, he has claimed several areas of the studio as his own, his favourites being on top of the bookcase and behind the computer, and regularly stakes his claim to these by snoozing in them! Oh, and the studio is a great playground for him too…!

Other professionals we work with…

Deep in the heart of the Lincolnshire countryside sits Partnership Publishing. A forward-thinking, creative and innovative, Independent Publishing House with an award-winning team of over 70 years combined experience; who offer a professional publishing & editing service – passionate about sharing untold stories and demystifying the publishing process. They have a super ethos which, along with their caring and diligent way of working, has been instrumental in them winning the Yorkshire Prestige ‘Publishing Specialists of the Year’ 2021/2022 Award.

Jo Smyth started her career in journalism, working in newspapers and then freelancing, before she moved into public relations. She runs Word Worker, specialising in PR and copywriting for small businesses. Jo writes everything from press releases, web copy and case studies, to award entries and newsletters. Oh, and she writes lots of blogs, including ours here at Happydesigner! In her spare time, Jo loves open water swimming, playing bridge, growing veg, looking after her hens and walking her dog.

YouLovePrint are a environmentally-conscious UK based printers. They are part of the Pureprint Group, and are wonderful to work with! A CarbonNeutral company, that offer quality, sustainable printing and the best customer service.

FSC certified | CarbonNeutral company | Sedex ethical supplier | Carbon Balanced Paper programme member

Tracey Rickard, is the nicest person you could wish to meet! She is a freelance web designer and developer based in Dorset, UK. Tracey is a master at creating bespoke WordPress websites. Making sure you are completely mobile ready, Google friendly, and have a website that’s manageable and all under one roof. Tracey is our developer and we couldn’t recommend anyone else! 😀 

A few of my previous clients

happydesigner clients

  • “Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams

  • "Thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating."
  • Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
  • "I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
    The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright
  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
  • "I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much"
  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • “I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson

  • “Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • “Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins

  • "Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake

  • Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • “Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath

  • “Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure

  • "Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love

  • "Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book."  – Darron Jon Love
  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • “When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy

  • "Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'