Happydesigner Team

Every creative professional needs a good team behind them.

childrens book illustrator

Happydesigner has developed massively over the last 15 years. I started off in my bedroom with a laptop, and now I have a full time studio with a full schedule of work :). I used to manage EVERYTHING by myself, spending more time on emails than drawing, working 7 days a week, and finding no time for myself. But then, I burnt out…! So I made the call to develop a team of people to help Happydesigner be the friendly approachable business it is today.

So here are the people you will meet along the way:


Illustrator, Designer & Company Director

I’m a happy, positive and well-driven person. I love music, and like a pot of yoghurt raisins on the go (although recently I’ve discovered Candy Kittens sweets…!). I have now been in business for over 15 years, and Happydesigner is like my child. Work isn’t a chore for me; it’s my passion. When I’m not illustrating (which I find hard NOT to do), you can find me sat in my armchair needle felting crazy little characters. Or I might be out enjoying the views on a nice walk. Then again, you may even find me on a stage somewhere, playing drums and keyboards, as well as singing! If you wish, you can find out more about me here.


Studio Manager & Gourmet Tea-Maker

I have known Barry for several years, and when I decided that it was time to employ a studio manager, he was undoubtedly my first choice (well, that’s what he told me to write!). He has worked for various major UK companies such as North Sea Ferries & Swift Caravans, in both customer care & managerial positions. Because of this, he has a wealth of experience to call on. He also ran his own, very successful business for 12 years and has the patience and understanding necessary to keep a tight control of my studio admin. Every day, you can find him beavering away in front of the computer screen, answering emails, formulating quotations, and organising my diary. However, one of his best attributes is his ability to brew some of the finest cups of tea you could ever imagine!  He has a good knowledge of the English language and has, in the past, carried out some proofreading for me. In his spare time (when he manages to find some!) he is a bass player, vocalist, songwriter, recording engineer, and operates his very own micro-recording studio.


Studio Fur Baby / cuddle buddy

I have wanted a cat for years now… Well he arrived March 2020, and the studio wouldn’t be the same without him. His eye for detail is mind-blowing and he’s also a great listener. Occasionally he may decide that some sections of the studio need ‘rearranging’, or he may wish to move his office to a different location in the room, but that’s fine! In fact, he has claimed several areas of the studio as his own, his favourites being on top of the bookcase and behind the computer, and regularly stakes his claim to these by snoozing in them! Oh, and the studio is a great playground for him too…!

Our Partners

Partnership Publishing

Deep in the heart of the Lincolnshire countryside sits Partnership Publishing. A forward-thinking, creative and innovative, Independent Publishing House with an award-winning team of over 70 years combined experience; who offer a professional publishing & editing service – passionate about sharing untold stories and demystifying the publishing process. Contact us today to find out more, we’d love to hear from you!

Full Proof – Proofreading & Editing services

Established in 2004, Full Proof is a professional proofreading and editing agency based in Cheshire but with clients across the UK and beyond. One of our specialities is proofreading and editing for authors, as a number of our team are authors in our own right. Between us we have published children’s books, poems, short stories and novellas. We are also CIEP-qualified to Professional or Advanced level, so your words really are safe with us! With hundreds of positive reviews online, Full Proof is the proofreading company you can trust. Get in touch today – we’d love to talk to you and find out how we can help you with your writing!

Yola O’Hara – Social Media Management

Yola O’Hara, MSc – Managing Director and owner of Visually Explained since 2014, with over 20 years experience working in a corporate environment such as Motorola, Lucent Technologies and Dyson. Passionate about bringing a fresh attitude to social media concept for business and making it work alongside customer’s goals and marketing and sales strategies. Always with the customer’s best interest in mind. Known for being fast and proactive. Introducing own social business, cost and time-saving methodology to established SME’s and global corporates.

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products