Looking for a professional, quirky and fun business Graphic Designer?
Then look no further! Founded almost two decades ago, Happydesigner is a UK-based company, and we have worked with many prestigious UK and global businesses on numerous projects, enhancing their brands and providing them with visuals in our own unique way.
One of the first questions you might ask yourself is; should I employ the services of a large, impersonal, multi-national branding company at a huge cost? Or perhaps I should consider a smaller, friendlier yet professional, hands-on and approachable graphic designer with bucket-loads of experience? Well, it’s true that there will be pros and cons for both options, but in the end, it will always come down to personal choice. So, to help you decide, let us tell you a little bit more about how we work and the design options we offer…!
The difference between graphic design and successful graphic design…
Successful graphic design is all about communicating a message through carefully crafted images and words in such a way that ensures the conveyance of a clear and compelling statement, as well as positive feelings. An accomplished Graphic Designer can produce a vision for your company and the brand by creating persuasive advertising, utilising, where relevant, illustration, animation and photography, along with other layout and print techniques.
Some of my Logo designs:
Give your business a boost by hiring a Graphic Designer
You may not have previously considered employing the services of a Graphic Designer as a key element in the marketing of your business. However, hiring a quality Graphic Designer with a vast amount of branding experience can significantly increase the visibility of your business or products. This will be achieved by designing for you exciting and eye-catching graphics tailored to your business for use on your website as well as all printed advertising and corporate stationery, vehicles, signage etc. This will undoubtedly improve your perceived public and professional image, ultimately resulting in the potential for increased sales.
All of these elements can be handled by a Graphic Designer who will facilitate your brand-building procedures by offering innovative ideas on brand development. An accomplished Graphic Designer is an answer to the effective promotion of your brand within the UK and beyond, as they will have a solid understanding of what it takes to make your brand attractive and create something for you that will seize the attention of your target audience.
Some methods of advertising for your Graphic Design
It would be relatively easy to design a basic logo and slap it at the top of your other printed/electronic media, passing it off as a re-brand, as some other so-called ‘branding’ companies do. This, however, is something that we would never consider doing when working on a commission to redesign your branding.
We specialise in offering tailor-made services, effectively getting your message across to your target demographic in any format requested, some examples of which are:
- Leaflets and flyers
- Brochure design
- Letterheads and stationery Design
- Business cards
- Newsletter design
- Digital assets
- Building and vehicle signage
These can be used to ensure your message is effectively delivered to the people you wish to target. We have worked with and can suggest quality printing companies for you to use, as well as supply all of the required print files directly to them, to make the process as easy and as straightforward for you as possible.
If you have future plans to expand your business in the UK, or indeed globally, then it is a great idea to employ a Graphic Designer who has the ability to grasp a significant understanding of your competition quickly and is able to address your company’s publicity effectively, and visibility needs locally, nationally and internationally. This is something that we are well experienced in doing.
Graphic Design for businesses: It’s all about the first impression!
The effective use of graphic design is proven to play a vital role in determining the success of your product or business, as research has shown that the design you choose to portray your image is nine times out of ten, the very first point of contact for your potential new customers.
Whether it be through a brochure, website or business card, or seen on the side of a passing vehicle, the need to ensure that a clear and effective message is conveyed to your buyer is essential.
It is vital that the very first encounter is instrumental in forming a long-lasting relationship, and only an attractive and persuasive message can perform the task of being an effective form of communication. As UK based Graphic Design company, we can help your brand by creating a unique design that will positively influence the reaction and decision-making of your target audience in the UK and beyond. We provide effective and skilful graphic design that can help build confidence and trust in your brand and your organization, and in the process, it will ultimately aid in generating more revenue.
Graphic design that will last for years
Our clients often come to us with their current branding, which looked acceptable when created, but began to look outdated within a short period of time and has been continually patched up and updated in an effort to keep it relevant. This is not good for businesses as you do not want to be paying out for refreshing your brand image regularly. Plus, your potential clients like to see a clear and consistent image that they can connect with and relate to.
We understand that one of the secret ingredients to lasting and effective Graphic Design is research, coupled with a good knowledge of the current and lasting advertising trends.
Instead of opening up our design software and diving straight into working on your lovely new project, the first thing we start with is to collect and digest all relevant business information about you and what makes your business special. We then use this information to begin carefully and thoughtfully crafting your new brand image. We continue this research throughout the process in an effort to ensure that we capture every important aspect of the business or product so that we can refine the design.
See what your competitors are doing, and then blow them out of the water with some genius new branding!
Part of our research also involves looking at our client’s competitors, asking questions such as; who are the big players in their market, which companies have been consistently successful and why, and what have they done from a branding point of view that makes them stand out from the rest? We discuss these points with our client and use the positives to help create a finely-tuned design brief that will give us a clear path to that perfect design!
Reach a new level of success for your business
An effective and well-thought-out design is the primary ingredient in any successful brand development process. A persuasive image incorporated with a clear message can catapult your business to a new level of success.
So if you are a business owner in the UK (or, for that matter, anywhere else in our big wide world!), we would love to work for you as your branding Graphic Designer, and help to make your product/business stand out from the crowd in this world teeming with competitive branding!
Just remember, the first impression usually turns out to be the longest lasting impression.