A new look and new website for Happydesigner

If you’re new to Happydesigner, then hello, welcome, and we hope you like the look!

If you’re one of our lovely customers or regular site visitors, we hope you’ve noticed the changes and found them fun, more informative, and helpful.

We’ve not ‘reinvented the wheel’ because we liked lots of the features of our old site. But we are, after all, about branding and visuals, and we felt we needed a bit of a refresh.

So, who better to take charge of this than our very own children’s book illustrator and creative extraordinaire, Sarah-Leigh!

“We wanted to make some changes, but we also wanted to keep the content and the structure because we have had so many nice comments from people about how they like the site and how it is easy to find what they are looking for,” says Sarah-Leigh. 

“They don’t want to scroll through a load of irrelevant stuff. They like it to be simple, transparent, straightforward, easy to understand and easy to follow – just like us!”

Refreshing our brand

So what are the main differences between the old website (bye-bye..) and the new (hello there!)?


If there is one thing central to the Happydesigner way of doing things, it is getting the colour palette right for each book illustration, branding, or logo project we undertake.

Sarah-Leigh explains, “Our old site represented the business at the time it was created and used lots of greys and greens, which was fine. But as we have grown and developed, we are more about me as the creative person, supported by Barry, who looks after all the operational side.”

childrens book illustrator

Going for green…

At Happydesigner we have really gone green! We donate a tree for every book we complete because we believe we have an obligation to help sustain the planet we live on.

And, because we realised just how much we were getting through every year, we no longer use paper and ink, and now everything we create and design is completed using state-of-the-art technology and the very latest software.

So, of course, we had to keep green in our colour palette!

animals childrens illustration

A yen for yellow…

Because it is a personal favourite of Sarah-Leigh’s, and very much reflects her sunny character, we now feature much more yellow. For us, yellow means sunshine, smiles, daffodils, buttercups, celandines, cowslips… and lots of other wildflowers. Being outside with nature and having long walks in the countryside is so important to us as a team.

P is for… Partnerships

We believe that a vital element in supporting Happydesigner’s growing success is carefully selecting the partners we choose to work with, and we were very fortunate this year to have teamed up with Partnership Publishing.

We love the people at Partnership Publishing! We love their ethos, which matches ours, and we are excited about how much they love and care about children’s books. And, they came to us in a serendipitous way – it was just meant to be! “We were looking to find a new publisher to work with, and it was literally the day before we were about to reach out to people when an email landed in our inbox on a Sunday evening from Partnership Publishing. How funny is that!”

Naturally, our new website showcases the ‘teams page‘ and all the wonderful partners we work with.

So that’s it; a fresh new look for Happydesigner, which reflects our company as a whole, and Sarah-Leigh as our creative lead. A friendly hub that people can come to when they want a children’s book illustrated, or a new logo, or to find some fabulous partners to team up with. We have kept the same level of detailed information but brought a little more life to the site, and made it much friendlier on the eye by revitalising the whole look and utilising a fresh colour palette. 

That’s us, that’s Happydesigner. If you like the sound of us, we like the sound of you! Do get in touch – we’d love to chat.

A few of my previous clients

happydesigner clients

  • "Sarah is amazing - very fast at understanding the requirements, great pictures and never too much trouble. I recommend her wholeheartedly" - Fernando Caldeira-Saraiva
  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "It's been great working with Sarah as our illustrator! She's been so great in taking all feedback on board and delivers work of the highest standard. Would 100% recommend :-)" - Michelle Gibbs, Doodle Dozen Series
  • Sarah has a great insight into how to best produce a children’s book and is really helpful in getting you there! I really cannot recommend Sarah enough – brilliant designer, friendly and professional. The experience has been a great one!“ – Jodie Jackson
  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • Sarah really understood the brief right from the beginning and has been able to translate my ideas and mental images, that at times were quite specific, into magical illustrations that are better than I’d ever hoped. She has absolutely nailed it!” – Gareth Edwards

  • “I am so happy that I found Sarah to bring my book to life. Sarah took the time to listen and really made the effort to make sure that I was happy and her brilliant designs translated the words of my book into a beautiful visual story." - Jodie Jackson

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • “Sarah’s advice has been invaluable, she could have just illustrated my first attempt but knew there was more to be had from the story and pointed me towards the right help." – Darron Jon Love

  • "Outstanding illustrator with exceptional talent. You couldn’t wish for a better artist, as it would be impossible to find. Such a spectacular gifted designer who is always happy!" - Rachel Lake

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "Sarah loves her work, her friendly ‘can do’ approach is reassuring whether you’re on your first or tenth book."  – Darron Jon Love
  • "Thank you both so much for your hard work and dedication. Sarah is a fantastic illustrator! It is nice to know I have worked with someone who is so professional at her job, and will certainly remember her for the future if I need another book illustrating."
  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Sarah quickly understood what I wanted to achieve and the look I was after. Sarah kept me informed and brought me into the whole process” – Darron Jon Love

  • “Sarah was lovely to work with and keen to make sure that the illustrations were a perfect match for the story. It’s obvious that she really cares about her work and wants you, the author, to be happy with the final results.” – Marion Adams

  • “Sarah’s re-branding of my business has given it a much needed fresh and quirky feel. She provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could.” – Discovery Leisure

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • “Thank you, Sarah, for the amazing work you did on the illustrations for my book. Working with you has been so easy thanks to your enthusiasm, flexibility, support, professionalism and, of course, the amazing quality of your work." – Stuart Neath

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "I am absolutely thrilled with the colours and love the look and overall feel of the book, its so different and unique, thank you so much"
  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • “When we first contacted Sarah, Dainty Dizzy was a concept;  an idea to be shaped into a brand.  Sarah took this idea and illustrated it perfectly….and our brand look and feel was born.” – Dainty Dizzy

  • “Books arrived safely today- I am absolutely delighted with how they look – I can’t thank you enough – you’ve made my dream come true :)” – Jane Collins

  • "I can’t speak highly enough of Sarah! She has brought Roopert Snoopert to life in a way I could never have imagined.
    The illustrations are fantastic! Sarah keeps you update with progress from the draft stage right through to sign off." - Paul Micklewright