Making Lessons Colorful; the Characters of Dahl

Roald Dahl is one of the most world renowned illustrators in the world. His work is a household name for families all over the world for his bright and colorful characters. He has done numerous books with incredibly detailed characters; he has even worked with several artists over the years, but mainly Quentin Blake, who’s work can be seen throughout. Dahl’s most famous work is that from Charlie and The Chocolate Factory, The Giraffe and the Pelly and Me, and James and the Giant Peach just to name a few.

His Inspirations

Dahl is an artist of opportunity. Each of his masterpieces has hundreds of hours and sheets of paper to perfect and hone a drawing into a useable product. Throughout his life, he has taken tragic, happy, or life altering events and made an enthralling story about it. As the story is read, the lesson may not be evident until the very end. However, Dahl has worked in a moral into every book.


Charlie and the Chocolate Factory

Throughout this book, the overlying theme is to follow the directions of your elders, take nothing for granted, and be forever grateful for what you have. Specific characters like Charlie, Augustus, and Veronica all help to bring home these themes.

Charlie Bucket– Little humble Charlie is the showcase of humility. When Dahl created Charlie, it was loosely based on his personal childhood. Dahl was in no means raised in a lavish lifestyle, neither was Charlie. Through it all, they both rose to the occasion and made a great future through staying positive and kind to others.

Augustus Gloop- The epitome of gluttony, which was a tremendous deal back when the book was written in 1964. Gluttony was considered a sin, not just a social taboo. Thus, this very ignorant boy with German decent was an ideal way to show what sin can gain you.

Veronica Beauregarde– Nothing is worse than hearing gum-snapping in your ear. Dahl loosely created Veronica with a nod toward the political and social class mess. People are obsessed with becoming someone or something that it consumes them. This was precisely the case with the blueberry Veronica. She was so obsessed with gum chewing, she simply would not listen to anyone involved, which lead to extensive character staining.


The Giraffe and the Pelly and Me

Billy- Billy is a very relatable character created by Dahl. The little boy lives in an impoverished setting, which is a very common theme among the books done by Dahl. However, upon meaning the Duke, Billy’s life is forever changed for the better, all his dreams can finally come through. The theme in The Giraffe and the Pelly and Me is being able to network! Having friends teach essential skills can help progress you through all of your challenges and give you propulsion to meet your goals.



James and the Giant Peach

James Henry Trotter– Living with two awful aunts, one can only imagine the amount of wonder the boy experiences when a man gives him a strange gift. The motivations for writing this book are a little unclear, yet Dahl loved to leave his audience guessing. The moral one can quickly glean from the pages is that if you try hard enough, adventure and good tidings will come your way.

Dahl is an excellent illustrator and author who deserves all the recognition in the world. Chances are, you have read some of his stories, or seen his work, and not even known about it. Dahl can bring enormous concepts and break them down into bite-size bits that makes learning a fun process for all.

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo