The Importance of Colour in Children’s Books


Visual colours are an especially important part of learning for small children. When colour is used right in children’s books, it draws them into the visual aspect of the various colours on the pages and helps provide stimulation for their developing minds. Colour provides a powerful way of learning about the world. For a child, there is little that is more important than facilitating a love of learning. The presence of colour in children’s books invites them to explore the visual spectrum of the world around them and to learn about it in an engaging and memorable way.children's-book-illustration

Stimulating Children’s Minds

Early learning depends on stimulation of a child’s mind. Children need to experience the world around them and react to those experiences in a way that encourages further experiences and reactions, including repetition of stimulus like exposure to various colours. When bright colours are used in children’s books, children are more likely to start connecting what they see in the books with what they see in real life. The vivid colours hold interest and stimulate young minds to make associations that will become the building blocks for later learning.


Introducing Colour Early

One of the earliest things that babies react to is colour. Newborns, even with their underdeveloped sense of sight, still perceive bold colours very well; black and red are especially recognizable for newborn babies. Even if you’re not reading books to your newborn (reading to newborns can be beneficial), you should still incorporate some strong colours into their environment through mobiles, clothing and toys.

Exploring Alternative Colours

Many children’s books use colour substitution to make the pictures brighter and more interesting. You might see a red duck, a purple penguin or a pink sky; this also provides stimulation for young minds because it encourages comparisons between what is real and what is not. Up until the age of six and even a few years beyond, it’s common for children to have trouble discerning between fact and fiction. Colourful books can help them begin making distinctions between what’s real and what isn’t. For instance, if there’s an orange tree with a purple trunk, you might start a small conversation about it. “Oh my, look at that tree! It’s orange and purple. Do the trees outside look like that?” This is especially effective with toddlers and slightly bigger kids.

Bring on the Colour

An introduction to colour is vital to the healthy development of a young mind. The stimulation provided during the very earliest stages of life can make a huge impact on later learning. By providing a range of stimuli that includes colourful children’s books, you can help your child become more aware of the world around them, and to explore it with confidence.

A few of my previous clients

Design against furSt Ives Memory BayEden ProjectSkyRespect for animalsPets at HomeSt Moritz Hotel

  • "I am absolutely THRILLED TO BITS with your illustrations! THEY ARE MAGNIFICENT!”
    - Susanna Jennicrai, Book Author

  • "It won’t be a struggle working with Sarah, it’ll be a pleasure. Can’t recommend enough”
    - Richard Quick

  • "The logos are absolutely fantastic, they are spot on brief and are even better than we imagined!Paolo Pini, Step Up To Languages

  • "She has a keen eye for the quirky detail, she is punctual and a joy to work with. I simply cannot praise her enough.” - Clickety Books

  • “I was so nervous ringing you as i've never done anything like this before, but you were so friendly and put me completely at ease.” - Donna Purvis

  • Got home tonight and the books had arrived. Absolutely love them. My girlfriend loves your illustrations.” - Andrew Jeffery: 'Wolfboy Book'

  • "WOW! Love it! I'm so happy with what you've produced- and with so little input from me. FANTASTIC!!! THANK YOU” - Darren Pascoe: 'Red Rabbit Book'

  • Sarah is professional, friendly and very knowledgeable, she delivered 100% with a new logo that was spot on! We can't recommend her enough!” - Lucy @ Get Active

  • "I hope my recommendation will persuade you to use Sarah! I cannot fault her, for her professionalism, enthusiasm and talent." - Michelle Hawkins, Director: The Flying DoDo

  • "You do have a very positive feel about everything you do. I do wish you continued success in all your work. All the best, SimonSimon James, Famous Children’s Book Illustrator

  • "Thank you so much Sarah! What a fantastic set of illustrations for the first in our series of children’s books. We can’t wait to work with you on the second book!" Jane Archer-Wilms & Marlies Veenhof

  • “Logos received with a BIG thanks, Basically I love them all” 
    Helen Chuah, Giggling Baby Products

  • "Sarah understood what I was looking for and produced a fantastic logo for me.  She is very approachable and friendly – I wouldn’t hesitate to recommend her” Katie Jarvis, Fancy Prints

  • "Yes!!!! Wow…Love it!!! ..thanks so much, I absolutely the character design you have done for us!!! xx” Lisa Dell, Cornish Firewood

  • "Sarah provided us with an extremely friendly courteous and efficient service and injected an energy into the project, that only Sarah could" Discovery Leisure

  • "Our brand wouldn't be the same without her on-going input. Just fab xx”
    - Justine Rogers, Dainty Dizzy

  • Sarah is an extremely talented designer and illustrator. She has that rare gift of being able to find something in your business or character that you never knew existed" Craig Green

  • "i really like ur books my mommy reads them 2 me all the time ur really good at drawling and i want 2 be like u when i grow up :-)"  Natassia Flegal (hd fan)

  • "These posters and flyers are perfect”
    - Julia G, Manager at the Truro branch of Pets at Home

  • "Sarah is quality.  Not just her design but she is a pleasure to work with."
    - Bob Harper, Portfolio Marketing